By Max Alexander

The hilarious tale of 2 brothers, a truckload of batteries, and a super plan to convey light--and new enterprise opportunities--to Ghana

At age forty seven, Whit Alexander, the yank co-founder of the skull board online game, determined to begin a brand new company promoting reasonable items and prone to low-income villagers in Ghana, West Africa. His brother Max, a journalist, got here alongside to inform the tale. Neither of them may have expected simply how a lot of an event they’d locate there.

In Ghana, Whit's preliminary objective is to marketplace a top quality rechargeable AA battery that off-grid villagers might use to energy their flashlights and radios, in addition to to cost their mobile phones. If winning, he deliberate to develop a bigger for-profit company in keeping with these batteries--creating a relied on African model that might offer life-enhancing items, companies, and jobs, with no hoping on charity.

Ghana, even though, provides striking demanding situations, and the brothers salary day-by-day battles opposed to lethal bugs, insane riding stipulations, unspeakable foodstuff, voodoo monks, corrupt officers, counterfeiters, and ethnic rivalries on their strategy to luck. From signing up consumers who earn a couple of money a month at so much to education staff without Western-style paintings event, the brothers fast study that beginning a company in Africa calls for single-minded concentration, a feeling of humor, and many patience.

Along the best way, Whit and Max relive their very own youth, bickering around the African bush and studying greatly approximately Africans in addition to themselves. Irreverent, hilarious, and eventually inspiring, Bright lighting, No City demanding situations accredited notions of charity, exhibits the ability of broadening your horizons, and means that there's desire and chance in Africa.

Praise for Bright lighting, No City:

"An affectionate, good-humored and eventually inspiring account of 1 American's decision to make great things happen."
--Kate Braestrup, big apple occasions bestselling writer of Here if you would like Me

"My boss, invoice Gates, coined the word 'creative capitalism' to motivate using industry forces to handle the wishes of the bad. yet my pal, Whit Alexander, moved inventive capitalism from principles to daring perform. Bright lighting, No City will scratch your commute computer virus, tickle what you are promoting mind, and contact your heart."
--Patty Stonesifer, former CEO of the invoice & Melinda Gates Foundation

"I completely loved this event, which is helping to turn out that what a lot of the constructing global wishes is a hand up, no longer a hand out."
--John wooden, founding father of Room to learn and writer of Leaving Microsoft to alter the World

"I enjoyed, enjoyed, enjoyed Bright lighting fixtures, No City. A travel de strength! Bravo. it really is perceptive, informative, considerate, attractive, funny."
--Carey Winfrey, editor emeritus, Smithsonian journal and previous Africa correspondent, New York Times

"Max Alexander has woven a compassionate and oft-times hilarious story of the Brothers Alexander's try to retailer the realm, one rechargeable battery at a time. when you've got any curiosity in a very good tale or assisting the opposite four billion, learn this e-book, now."
--W. Hodding Carter, writer of Westward Whoa and A Viking Voyage

"A lyrically written common testimony to the humanity that binds each person jointly in this fragile planet, Bright lighting fixtures, No City is a deeply relocating and humorous, can't-put-it-down book."
--Frank Schaeffer, writer of Crazy for God

"This ebook is stuffed with the fervour and incessant pursuit that it takes to make desires come to existence, and reminds you that it takes compassion, good fortune, and humor to make background. A needs to learn for each entrepreneur."
--Richard Tait, Co-Founder, skull; CEO, Galazo

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Good judgment used to be in essence her occupation. She had majored in math, obviously, at Washington country collage. “I enjoyed math, yet I didn’t comprehend what i needed to do,” she informed me one evening. “I didn’t are looking to be an actuary. Then I took a three-hundred-level direction in operations study, and that i enjoyed it. ” “Operations learn? ” “Yeah. It’s like, ok, you might want to stopover at twelve towns in a single week to do enterprise; what’s the best solution to do it? I enjoyed it since it was once utilized math. After the three-hundred-level path, I had yet another semester in my senior 12 months. I purposely left myself one credits wanting graduating so i may take the four-hundred-and five-hundred-level path periods in my moment senior 12 months, within which time i made a decision on graduate tuition. ” Which ended up being the college of Illinois, Urbana-Champaign, the place she earned a master’s in commercial engineering. earlier than becoming a member of Whit at skull, Jan had spent twelve years at a administration consulting enterprise, incomes a partnership. After skull she labored at Microsoft yet longed for whatever extra entrepreneurial, even adventurous. Rejoining Whit, she gave up a “safe” profession in go back for an fairness stake in Burro and the opportunity to do anything very diverse. Jan enjoyed the Ghanaians, yet one major element of Ghanaian tradition did not melt her: the country’s hyperventilating model of Christianity. a number of evangelical church buildings operated inside a couple of blocks of Burro, and so they all had raucous providers lasting overdue into the evening on a variety of staggered evenings. The conferences have been characterised through mindlessly out-of-tune gospel making a song observed by way of drums and brass amplified to distortion degrees, alternating with hysterical sermons in Twi, brought at jet-turbine decibels. those Nuremberg rallies usually went on until eventually lengthy after hour of darkness and have been impervious to earplugs, prayer, or agnosticism. Suffice it to assert the Christian infantrymen weren’t profitable many converts on our facet of the line. “An agent requested me to visit church today,” Jan stated one evening, elevating her voice adequate to be heard over the din of a very discordant hymn from around the road. “And you agreed? ” I requested. “As if! whilst I stated no, he stated, ‘Don’t you suspect in Christ? ’ I stated, ‘It doesn’t really count to me. ’ He acknowledged, ‘Then you are going to visit hell. ’ I stated, ‘I don’t think in hell. ’” “Wow,” I stated. “Now you’re certainly going to hell. ” “I advised him, ‘You discovered approximately hell from a few white missionaries who got here right here 200 years in the past, and now you’re attempting to inform it to me! Do you think that all these millions of generations of Africans earlier than the missionaries are burning in hell? ’” “Score one for you,” I stated, “but I do imagine faith has in lots of methods been a strength for reliable the following. It definitely provides humans a feeling of neighborhood, and the church buildings have inspired democracy and social development. ” “Well, they'd all that earlier than, of their personal groups and with their local religions,” Jan responded. “It simply acquired translated into Christianity.

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